University Communications

Policy on Endorsements

Title: Policy on Endorsements
Policy Owner: University Communications
Applies to: Faculty, Staff, Students, Others
Campus Applicability: All Campuses
Effective Date:  September 1, 2016
For More Information, Contact University Communications
Contact Information: (860) 486-3530
Official Website: http://communications.uconn.edu/

 

The University of Connecticut is committed to achieving excellence in research, graduate and undergraduate education, teaching and engagement.  The University has already attracted national and international recognition for many successes across a wide range of disciplines.  As the University continues to grow and build on its many successes, members of the UConn community and external entities will continue to seek to associate themselves with UConn.

As Connecticut’s flagship public university, the University must ensure that the University associates itself with individuals, groups and organizations who share our values.  All units and employees of the University are responsible for ensuring that the University’s reputation and image are not affected by an improper external affiliation.

The University’s Bylaws prohibit units and groups within the University from authorizing any individual, group or organization that is not affiliated with the University to use the name of the University without the approval of the President or the President’s designee.  Typically requests to use the name of the University come from businesses wishing to promote the nature of their business relationship with the University or from individuals, groups or organizations wishing to be recognized as a sponsor of the University or any of its activities.

If you receive this type of request, or anything similar, you should send it to the University’s Office of Communications for review.

Policy History

Approved 02/03/2016 by the President’s Cabinet

University Logo and Wordmark Policy

Title: University Logo and Wordmark Policy
Policy Owner: University Communications
Applies to: All Employees, Students, Others
Campus Applicability: All Campuses, including UConn Health
Effective Date: 2/1/2015
For More Information, Contact Patti Fazio, Assistant VP for Brand Strategy
Contact Information: 860-486-5634
Official Website: http://brand.uconn.edu/

1/15/15

The UConn wordmark is the core element in the visual identity system. It is the official logo of the University, and is what is most strongly associated with the UConn brand. In order to be effective, all logo treatments must be consistent and accurate, and as such, coordinated through University Communications.

Custom marks are available for schools, colleges, departments, and University-affiliated groups to distinctly identify themselves, while maintaining a cohesive University brand identity. All primary and established wordmarks can be downloaded from brand.uconn.edu. Additional standards regarding wordmarks and logos can also be found at brand.uconn.edu. Standards related to UConn Health branding can be found at brand.uchc.edu.

Official UConn Wordmark

  • An official UConn wordmark must be used as the primary identifier for University entities. These include the primary, established, and personalized wordmarks. These wordmarks cannot be altered or replicated.
    • The primary wordmark is the logo that includes UCONN with or without “University of Connecticut.” The horizontal or vertical arrangements are acceptable.
    • Established wordmarks have been created for each school, college, and regional campus.
    • For UConn entities that do not have an established wordmark, a personalized wordmark is appropriate. This mark allows for one or two levels of information hierarchy. University Communications can provide   guidance on layouts that best suits individual needs.
  • Student organizations should refer to Student Organization Use of University Wordmarks and Logos for standards specific to their needs.

Secondary Logos

Secondary logos are marks that are separate from the official UConn wordmark established and enforced by the University brand standards.

Secondary logos are only considered for consortiums, retail establishments, departmental initiatives, or Centers that are not exclusively part of the University, such as the Korey Stringer Institute.

For UConn entities that do not fit fully into these specific categories, the UConn wordmark must be used as the primary identifying mark. Complementary artwork is permissible. Complementary artwork cannot include the name of the UConn entity, to avoid appearing like a logo.

Anniversaries, events, or campaigns can use badges to mark the event, but must not use the UConn wordmark as part of the graphic.

The development of all secondary logos is at the review and approval of University Communications. For full brand standards, visit brand.uconn.edu.

Trademarks

UConn’s Office of Trademark Licensing and Branding ensures correct and legal use of UConn trademarks on any product sold to the general public or to campus departments and organizations. UConn trademarks include the UConn wordmark, the University oakleaf, the University seal, the Husky Dog and phrases such as Students Today, Huskies Forever. Trademark and licensing approval is required for includes usage in the areas of Traditional Retail Merchandise, use by Campus Departments and Student Organizations, use by Affiliated Organizations (e.g., UConn Co-op, UConn Foundation, UConn Alumni Association) and use by Non-UConn organizations (e.g., alumni clubs, booster clubs, approved corporate use). The Office of Trademark Licensing and Branding provides approval for all trademark usage and may be contacted at licensing@uconn.edu